This is the concluding part of a two-part story on how IKEA is armed with knowledge designed to woo the Indian customer, as it readies to open the first of its megastores in Hyderabad.
French Cosmetic Brands Bullish on India – Part 1
From L'Oréal, Clarins, L’Occitane, Chanel, and Dior to the Sephora chain of stores, French cosmetic brands are wooing Indian customers who have, slowly but surely, begun gravitating from mass market to more premium branded products for skin care and makeup. In this two-part story, we look at the latest entrants to this space, and help identify a few market trends in the sector.
Indian Defence and Aerospace Private Companies to Watch Out For
The Modi government that came to power three years ago has made a deliberate effort to bring this sector under its ‘Make in India’ efforts to spur growth and encourage local manufacturing.
How French Automobile Majors are scripting a success story in India - one of the most demanding markets in the world
India is poised to become the third largest passenger-vehicle market in the world, and is growing at a steady clip, making it an outlier in a globally slow-moving automotive market.
A tête-à-tête with CGH Earth Hotels on sustainable luxury
CGH Earth offers luxury travel experiences across 17 properties in three states in India. The brand is synonymous with experiential vacations with a focus on sustainability, heritage, wellness and nature. CGH Earth has successfully pioneered responsible tourism in India. We spoke to them about the rise of conscious travel in India and their property in SwaSwara, in Gokarna, Karnataka.
How Technology is Changing Travel for Indians
Google India and the Boston Consulting Group (BCG) teamed up to bring out a report titled ‘Demystifying the Indian Online Traveller.’ The report investigates the importance of digital technology in travel and makes various projections that are important to the travel and hospitality sector.
India’s Defence Budget focuses more on technology
With its vision to transform from a regional power to a global power, India is giving greater importance to its defence sector in the country’s long term strategic planning. It is well known that India plans to spend over 10 years on defense modernization. With the growing power, India enjoys higher purchasing power which is evident in its several high-end defence deals either ...
Commercial Drone Boom Ahead? FAA’s Part 107
New FAA Regulations Could Mean Big Changes Ahead For the Commercial Drone Industry Under its new Part 107 rule, effective since Aug, 29, 2016, the FAA is removing a number of major barriers to commercial drone use in the US. Adoption is likely to soar, according to Drone Deploy, as the new regulations open the door to many more uses and give the US drone industry a huge boo ...
Handmade in India: Reviving the Indian Handloom Industry
India’s textile minister, Smriti Irani recently took to social media to launch the “IWearHandloom” campaign. This was in a run to India’s second Handloom Day celebrations on August 7. Her efforts to create a buzz around handwoven fabrics of India were met with unprecedented social media support. Celebrities and lay people alike tweeted pictures of themselves wearing handloom cl ...
Time for Indian Online Retailers to Reinvent
Indian online retailers have been wooing customers, for years, with their attractive deep discounts and predatory pricing. On April 1st, however, the Department of Industrial Policy and Promotion (DIPP) in India restricted the freedom of ecommerce companies to offer discounts to buyers. Earlier this year, the government banned etailers from offering any discounts or cash back ...