For those who are patient and persistent, the Indian market offers a wide range of opportunities, from the investment perspective, supply of provisions, as well as distribution of goods on this gigantic and growing market. Nevertheless, as Simon Avery explained it recently in the Globe and Mail, a few critical elements need to be taken into account before starting off. Without a doubt, the most important aspect that one should take into account is the importance of interpersonal relations when doing business. This applies throughout the world, but more so in India, where companies based here for a long time link it to the strong family culture. Developing and establishing a strong relationship is essential to gain trust and build a solid foundation for future commercial partnerships. To read the full article, click here.

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